Entrepreneurship • Tech News • 7 episodes
Brothers in Tax - The podcast by Keeyns
Latest episode
Brothers in Tax | Episode 7 | Random Businesses — The Good, the Bad and the Ugly
Brothers in Tax | Episode 6 | Building an internal culture: going all in, hiring on instinct, and the mistakes we'd undo
Brothers in Tax | Episode 5 | Tax team of the future
Brothers in Tax the podcast | Episode 4 | Challenge of a changing industry
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Listen to episode 7
EP 07 · 3 NOV 2026 · 24 MINRandom businesses: the good, the bad and the uglyRacing cars, outdoor gear, payroll software, a wine shop. Everything the brothers built or backed besides Keeyns, and the one rule they never break.Listen to episode 7
Listen to episode 6
EP 06 · 1 OCT 2026 · 27 MINBuilding an internal cultureFrom a team of three in 2017 to 35: hiring on instinct, going to market too early, and the mistakes they'd undo.Listen to episode 6
Listen to episode 5
EP 05 · 3 SEP 2026 · 28 MINTax team of the futureWho Ruben would hire first today, why the CFO is turning into a chief data officer, and why juniors should still file a return by hand.Listen to episode 5
Listen to episode 4
EP 04 · 3 AUG 2026 · 25 MINChallenge of a changing industryMore compliance, more complexity, less capacity. Filings only ever get added, the rules are "duct tape over duct tape", and the people to do the work aren't there.Listen to episode 4
Listen to episode 3
EP 03 · 3 JUL 2026 · 21 MINAll inWhy two advisors closed the door on advisory and bet on software: the same broken tax departments, secondment after secondment.Listen to episode 3
Listen to episode 2
EP 02 · 10 JUN 2026 · 17 MINMovement of tech in taxTwenty-five years from the fax queue to AI, and the client case that became Keeyns: a workflow nobody could copy, so they built it.Listen to episode 2
Listen to episode 1
EP 01 · 22 APR 2026 · 25 MINThe origin storyTwo brothers bad at maths pick tax law, train at Arthur Andersen, and run a Sunday practice out of the pub before going on their own.Listen to episode 1
● About the show
No filter, just 25 years worth of tax stories.
Ruben & Ramon van Aarle have 25+ years of experience in tax — as advisors, as entrepreneurs, and now as founders of Keeyns. This podcast is their unfiltered take on the industry they've helped shape. Recorded with both brothers in the room. No filtered talk, just real stories.