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Introduction:
Why change is the job now
Change is the condition, not the project
Tax has never moved faster. Digitalisation, real-time reporting, growing compliance and AI keep reshaping the work while capacity shrinks. And the hardest part isn't the technology. As VJ Krishnaswamy, who led Shell's tax transformation, told us: "Most tax risks today are not technical. They are coordination failures."
This course is about that human side; the part no software can solve for you.
Built on real experience
We didn't write this from theory. We sat down with tax leaders who have personally led transformation:
- VJ Krishnaswamy, who centralised Shell's tax across 100+ countries
- Aaron Meneghin, Tax Director at Valentino
- Jesús Ricart, Head of Indirect Tax at Al Tayer
- Diana Hansen, Sr. Director Global Tax at Trident Seafood
- Brigitte Baumgartner, founder of The Tax Graph, who guides multinationals through tax transformation
Plus Kristof Cuppens on leadership and managing the C-suite. Their stories, in their own words, run through every module.
Your roadmap
Think of the next five modules as a road map:
- Module 1, Know your terrain: see your business, systems and stakeholders clearly before you change anything.
- Module 2, Win your sponsors: get the CFO and leadership behind you, in their language.
- Module 3, Bring people along: move the sceptics through influence, not authority.
- Module 4, Make it stick: turn the new way of working into something durable, and keep it alive.
- Module 5, The future-proof team: the skills, roles and mindset for whatever comes next.
Looking ahead
Module 1 is about knowing your terrain. Before you change anything, you need an honest map of where you stand. We'll show you how the best tax leaders build that 360-degree view.
It's the clarity Keeyns is built to give: one place to see every process, entity and obligation, so you always know where you stand.
