Cookie policy | Keeyns

1. Cookies

Keeyns uses cookies and similar technologies on its website (keeyns.com). Cookies are small text files that are stored on your device when you visit our website. They help our website work properly, remember your preferences and give us insight into how the website is used.

We use both first-party cookies, which are placed by Keeyns, and third-party cookies, which are placed by selected third parties that provide services on our behalf.

2. Types of cookies used by Keeyns

2.1 Functional and security cookies

We use functional and security cookies to ensure the Keeyns website works properly. These cookies are necessary for the basic operation of the website, including security features, remembering your cookie preferences, and enabling interactive features such as our chat function. These cookies do not require your consent.

Cookie	Provider	Purpose	Retention	Data location
Security cookies	Cloudflare	Necessary security settings and website functionality, including remembering cookie consent preferences	1 hour	EU
hubspotutk	HubSpot	Used for the chatflows tool, enabling visitors to chat with an agent on the site	6 months	EU
__hs_cookie_cat_pref	HubSpot	Records your cookie category preference from the cookie banner	Session	EU

2.2 Analytics cookies

We use analytics cookies to understand how visitors use our website, such as which pages are visited and how users navigate through the site. This helps us improve the quality and user experience of our website. These cookies are only placed with your consent.

Cookie	Provider	Purpose	Retention	Data location
_ga	Google Analytics	Contains a unique identifier to determine that two distinct hits belong to the same user across browsing sessions	1 year	US
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number and timestamps	30 minutes	EU
__hssrc	HubSpot	Determines if the visitor has restarted their browser; used to identify new sessions	Session	EU
__hstc	HubSpot	Main cookie for tracking visitors; contains domain, first visit, last visit, current visit, and session number	6 months	EU
hs-messages-is-open	HubSpot	Determines and saves whether the chat widget is open for future visits	30 minutes of inactivity	EU

2.3 Tracking cookies

If you give your consent, we use tracking cookies to gain insight into how you interact with our website. This data is used to improve our services and website experience.

Cookie	Provider	Purpose	Retention	Data location
_clck	Microsoft Clarity	Persists the Clarity User ID and preferences, unique to the site	1 year	US
_clsk	Microsoft Clarity	Connects multiple page views by a user into a single Clarity session recording	1 year	US

Microsoft Clarity is used for heatmaps and session recording functionality. The visual material generated by Clarity is anonymised per user.

2.4 Marketing and advertising cookies

With your consent, we use marketing and advertising cookies to show you relevant advertisements and to measure the effectiveness of our advertising campaigns. Information collected through these cookies may be shared with advertising partners.

Cookie	Provider	Purpose	Retention	Data location
_gcl_au	Google Ads	Stores ad-click information to attribute conversions to Google Ads campaigns	90 days	US
li_gc	LinkedIn	Stores the guest's cookie-consent choices for LinkedIn	6 months	US
li-mc	LinkedIn	Client-side cache of the visitor's LinkedIn consent state	6 months	US
li-fat-id	LinkedIn	Indirect member identifier used for ad conversion tracking and retargeting	30 days	US
li_adsId	LinkedIn	Advertising identifier set by the LinkedIn Insight Tag	6 months	US
_uetsid	Microsoft Advertising	Stores the session ID for Bing Ads conversion tracking and remarketing	390 days	EU
_uetvid	Microsoft Advertising	Stores a pseudonymised visitor ID for Bing Ads tracking across sessions	13 months	EU
muc_ads	X (formerly Twitter)	Used by the X pixel for advertising measurement	13 months	US/EU
personalization_id	X (formerly Twitter)	Tracks visitor activity off X for ad personalisation	13 months	US/EU

2.5 B2B cookies

With your consent, we use B2B cookies to identify visiting organisations and to support attribution analytics. These cookies help us understand which companies visit our website and how they interact with our content.

Cookie	Provider	Purpose	Retention	Data location
_li_id.xxxx	Leadinfo	Determines if the visitor is a new or returning visitor	Current session	EU
_li_ses.xxxx	Leadinfo	Determines which pages were visited during a session	2 years	EU
ajs_anonymous_id	Spectacle	Anonymous visitor ID used for HubSpot attribution analytics	1 year	EU

3. Third parties

Keeyns works with the following third parties that may place cookies or process data collected via cookies:

Cloudflare — Security and website performance
HubSpot — Marketing automation, chat, and analytics
Google Analytics — Website analytics
Google Ads — Advertising and conversion tracking
Microsoft Clarity — Heatmaps and session recordings
Microsoft Advertising (Bing Ads) — Advertising and conversion tracking
LinkedIn — Advertising and conversion tracking
X — Advertising measurement and personalisation
Leadinfo — B2B visitor identification
Spectacle — Attribution analytics
Google Analytics
Google Ads
Microsoft Clarity
LinkedIn
X (formerly Twitter)

4. Data transfers outside the EEA

Some of the third-party cookies listed above involve the storage or processing of data in the United States. This applies to cookies placed by:

Where personal data is transferred outside the European Economic Area (EEA), appropriate safeguards are in place in accordance with the General Data Protection Regulation (GDPR).

5. Consent

Where required, tracking, analytics, marketing, and B2B cookies will only be placed if you have given your consent. You can manage your cookie preferences at any time through our cookie banner or cookie settings.

The cookie banner is managed via HubSpot and is integrated with Google Consent Mode, which ensures that your cookie preferences are automatically communicated to Google services.

If you withdraw your consent, this takes effect immediately. Cookies that were already placed before withdrawal may remain on your device until they expire. You can also delete cookies manually through your browser settings.

6. Privacy policy

Information collected through cookies may include personal data, such as IP addresses, cookie identifiers and browsing behaviour. The processing of this data falls under the Keeyns Privacy Statement, which provides further details on how we handle your personal data, your rights, and how to exercise them.

7. Changes

Keeyns may update this Cookie Statement from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The most recent version of this Cookie Statement is always available on our website.

8. Questions

If you have any questions about this Cookie Statement or how we use cookies, please contact us at privacy@keeyns.com.